0861 106 090


Affinity Enterprises is the holding company for the Affinity brand of insurance products.

The success of the Affinity suite of insurance products comes off the back of identifying operational and client facing gaps in the insurance market. By repositioning and repackaging our products we have been able to sustain growth of 100% year on year.

The South African insurance market is highly competitive, driving innovation and value for consumers – a hallmark of this being market changing product development; this is where Affinity Enterprises has excelled.

Our Core Divisions

Health Insurance.

Affinity Health was the first company to be incorporated in 2011 due to market demand for the product. Since then, Affinity Health, as the headline product has grown year on year by more than 110% - being one of South Africa’s fastest growing health insurance businesses.

Dental Insurance.

Affinity Dental offers the most affordable and comprehensive dental coverage in the South African market and along with the Affinity Health is also very effectively used by many members as a top up cover on their medical aid plans.

Funeral Cover.

Affinity Funeral is a funeral insurance policy business with over 50 000 members. The Affinity Funeral offices in Florida North, Roodepoort, house a call centre and the administration and QA resources – nearly 50 staff and growing.

Emergency Medical Services.

Affinity Rescue, an emergency medical services company providing accident response services to 1000’s of South Africans, is another one of our products. It is a vital cog in the Affinity Enterprises wheel and one of the businesses in the group that is receiving a lot of focus in 2016.

Our current products

The core business of Affinity Enterprises may be insurance, however, our core focus is people.

The group has a strong leadership, headed up by CEO Murray Hewlett and through his vision we have been able to establish industry leading customer service and member retention capabilities.

Physical Address

1 Dingler Street

Contact Details

Phone 0861 106 090
Fax 0861 12 34 56